About the Journal
Jurnal Ekonomi dan Bisnis is a scientific journal published by the Institute Community Service Institute YKPN School of Business Research. JEB publishing is intended as a medium for presenting scientific works, both in the form of scientific studies and research results in the fields of economics and business. In addition, the issuance of JEB is also intended to complement the publication of the Journal of Accounting & Management (JAM) STIE YKPN Yogyakarta.
Manuscripts of scientific studies and research results in accounting, management, and economics can be sent to the JEB Editorial Office Jalan Seturan, Yogyakarta 55281 or OJS jeb.stieykpn.ac.id or via e-mail jeb@stieykpn.ac.id. JEB is issued 3 (three) times in 1 year, namely in March, July, and November. To subscribe to JEB STIE YKPN Yogyakarta, please contact the JEB editorial office address.
Current Issue
1. PENGARUH MOTIVASI, SELF EFFICACY DAN PENGETAHUAN PAJAK TERHADAP MINAT BERKARIR SEBAGAI KONSULTAN PAJAK (Dessyana Renarningtyas, Andri Waskita Aji, Nur Anita Chandra Putry) 179-192
2. UKURAN PERUSAHAAN MEMODERASI PROFITABILITAS, LIKUIDITAS, DAN LEVERAGE TERHADAP HARGA SAHAM (Fiqih Dwi Lestari, Rika Rahayu) 193-210
3. EMOTIONAL VALUE, SOCIAL VALUE, CONNECTEDNESS DAN SATISFACTION TERHADAP REPURCHASE INTENTION PADA MERCHANDISE DAN RILISAN FISIK (Muchammad Ilham ferdiansyah, Okto Aditya Suryawirawan) 211-230
4. Strategi Marketing: Efek Event, Viral, dan Affiliate pada Minat Beli Konsumen di Marketplace SHOPEE (Shita Lusi Wardhani, Manggar Wulan Kusuma) 231-244
5. PERAN GENDER DALAM MEMODERASI PENGARUH KEAMANAN TERHADAP MINAT GENERASI MILENIAL MENGGUNAKAN E-MONEY DI YOGYAKARTA (Elisa Ratna Kumalasari, Algifari) 245-255
6. UNVEILING CONSUMER BEHAVIOR: THE INFLUENCE OF PRICE, VALUE, AND APPEARANCE ON REPURCHASE INTENTIONS WITH A HALAL PERSPECTIVE AS MODERATING VARIABLE (Vidyaningrum Dwisetya Vardani, Conny Tjandra Rahardja) 257-269