Jurnal Ekonomi dan Bisnis

PENGARUH JOB EMBEDDEDNESS, EMOTIONAL INTELLIGENCE DAN EMPLOYEE ENGAGEMENT TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR PADA KARYAWAN PT NUSANTARA MOBIL INTERNATIONAL

Amara Andini Ristiarli — 2024-03-30

This research aimed to find out, analyze, and test the effect of job embeddedness, emotional intelligence, and employee engagement on organizational citizenship behavior (OCB) for employees of PT Nusantara Mobil International. The job embeddedness was measured by fit, links, and sacrifice. Moreover, emotional intelligence was measured by self-awareness, self-control, self-motivation, social awareness, and social skills. Employee engagement was measured by vigor, dedication, and absorption. The research was quantitative. Furthermore, the population was employees of PT Nusantara Mobil International which consisted of 74 people. The data collection technique used saturated sampling, in which members of the population were the sample. Additionally, a questionnaire was used as the data collection method. In this research, the data analysis technique is based on multiple linear regression using SPSS software version 25.0. The results concluded that job embeddedness has a positive and significant impact on organizational citizenship behavior. Similarly, both emotional intelligence and employee engagement had a positive and significant impact on organizational citizenship behavior.

FAKTOR-FAKTOR YANG MEMENGARUHI MINAT BELI PADA APLIKASI TIKTOK SHOP

Daniel Joel Immanuel Kairupan — 2024-03-30

This research aims to investigate the influence of Electronic Word of Mouth (E-WOM), advertising, and ease of transactions on purchasing interest in the TikTok Shop application. A quantitative approach was used in this research using a questionnaire as a data collection tool. The respondents involved in this research were active users of the TikTok Shop application. Data were analyzed using the multiple linear regression method with SPSS 22 for the analytic tools. This research provides an important contribution to the understanding of the factors that influence purchasing interest in the TikTok Shop application. The practical implication of this research is that marketing managers can pay attention to and improve E-WOM strategies, advertising, and ease of transactions to increase consumer buying interest in the TikTok Shop application.

PENGARUH PERKEMBANGAN SEKTOR PARIWISATA TERHADAP KESEJAHTERAAN MASYARAKAT KABUPATEN GUNUNGKIDUL DAERAH ISTIMEWA YOGYAKARTA

Rudy Badrudin — 2024-03-30

This study aims to examine the economic impact of tourism development on increasing community welfare in Gunungkidul Regency. Verification of the impact is carried out through community perceptions which are divided into 4 groups, namely community groups around tourist objects, local government groups, groups of business actors around tourist objects, and groups of visitors to tourist objects. Based on the results of research and discussion, it is concluded that the existence of tourist objects, promotion of tourist objects, and the role of the community affect employment; the existence of tourist objects, promotion of tourist objects, and the role of the community in influencing economic activity; the existence of tourist objects, promotion of tourist objects, and the role of the community do not affect the negative impacts of tourism; and employment and economic activity affect people's income, while the negative impact of tourism does not affect people's income.

ANTESEDEN KEPUASAN PENGGUNA SISTEM INFORMASI AKUNTANSI (Studi Empiris UMKM di Kota Pekanbaru)

Lila Anggraini — 2024-03-30

This study aims to analyze the effect of information system quality, information service quality, perceived usefulness, top manager support, and technical capabilities of accounting information system personnel on user satisfaction of accounting information systems. The population in this study were 21,145 MSMEs in Pekanbaru City. The sampling technique used purposive sampling. Determination of the sample using the slovin formula so that a sample of 100 MSMEs was obtained with a total of 300 respondents. The data used is primary data and analyzed using the Structral Equation Model (SEM) with the SmartPLS analysis tool. The results of this study indicate that information system quality, information service quality, perceived usefulness, top manager support, and AIS personal technical ability affect AIS user satisfaction.

PENGARUH PROMOSI VIRAL MARKETING, CELEBRITY ENDORSER, BRAND AWARENESS, DAN AFFILIATE MARKETING PADA PURCHASE INTENTION LIVE STREAMING APLIKASI TIKTOK

Hening Hasna Reswara — 2024-03-30

This study aims to examine the relationship of promotion among viral marketing, brand awareness, celebrity endorser, and affiliate marketing towards purchase intention on Tik Tok. It employed a purposive technique by distributing questionnaires through google form. In total, there were 145 respondents of millennials and Z generations who own Tik Tok. This study used the Statistical Package for Social Science (SPSS) 26 data analysist method. The data analysis resulted in the influence of viral marketing, celebrity endorser, brand awareness, and affiliate marketing on purchase intention with partial, simultaneous, and multiple linear regression tests. In addition, the test result proved that affiliate marketing has the strongest influence compare to other independent variables toward purchase intention with multiple linear regression value 0.695

PENGARUH KUALITAS PELAYANAN, KEPERCAYAAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA LAZADA (STUDI KASUS PADA MAHASISWA STIESIA SURABAYA)

Tio Krista Silaban — 2024-03-30

Increasingly tight competition in the marketplace forces Lazada to continue to innovate to attract consumers to make purchases at Lazada. This research aims to determine the influence of Service Quality, Trust and Promotion on purchasing decisions at Lazada. The population used in this research were students from the Surabaya College of Economics class of 2019. The sampling technique used accidental sampling on students from the Surabaya College of Economics class of 2019 who met the specified criteria, namely 89 people. The analytical tool used in this research is SPSS 20. The research results show that service quality has a positive and significant influence on purchasing decisions at Lazada, namely by providing quality service it will increase consumer purchasing decisions towards Lazada. Trust has a positive and significant effect on purchasing decisions because by increasing consumer trust, they will not hesitate to use Lazada as their purchasing decision. Promotion has a positive and significant effect on purchasing decisions because by carrying out promotions that are right on target, many consumers will be interested and increase purchasing decisions. Simultaneously, service quality, trust and promotion have a positive and significant effect.