Jurnal Ekonomi dan Bisnis

PENGARUH MOTIVASI, SELF EFFICACY DAN PENGETAHUAN PAJAK TERHADAP MINAT BERKARIR SEBAGAI KONSULTAN PAJAK

Dessyana Renarningtyas — 2024-11-30

This study was carefully designed to examine the impact of motivation, self-efficacy, and tax knowledge on interest in a career as a tax consultant. This research is a quantitative study that uses primary data through distributing questionnaires and utilizing non-probability techniques with purposive sampling method. The questionnaire was created through the google form feature and applied measurements by utilizing a Likert scale. Respondents consisted of accounting students of Sarjanawiyata Tamansiswa University. Validity and reliability tests were used to test the data. By utilizing the SPSS version 25 application, multiple linear regression analysis was used to test the hypothesis. Data processing findings show that (1) motivation has a positive effect on career interest as a tax consultant, indicated by tcount> ttable (3.119> 1.985) and significance value (0.002 < 0.005); (2) self efficacy has a positive effect on career interest as a tax consultant, as evidenced by the tcount> ttable (3.049> 1.985) and the significance value (0.003 <0.005); and (3) tax knowledge has a positive effect on career interest as a tax consultant, as evidenced by the tcount> ttable (2.918> 1.985) and the significance value (0.004 <0.005).

UKURAN PERUSAHAAN MEMODERASI PROFITABILITAS, LIKUIDITAS, DAN LEVERAGE TERHADAP HARGA SAHAM

Fiqih Dwi Lestari — 2024-11-30

Changes in share prices show positive sentiment towards the global economy, improvement in the domestic economy, and continued improvement in company performance. Therefore, stock price changes should be taken into consideration. This research aimed to examine the effect of profitability ratio, liquidity, and leverage on the stock price with the firm size as a moderating variable at the Food and Beverages companies listed on the Indonesia Stock Exchange (IDX). The profitability used return on asset, return on equity, net profit margin, earning per share, quick ratio, and cash ratio. Moreover, the liquidity had a current ratio. Then, leverage used debt to asset ratio, debt to equity ratio, long term debt to equity ratio, and time interest earned. Furthermore, the research was quantitative. There were 160 data samples of Food and Beverage companies listed on the Indonesia Stock Exchange (IDX). Additionally, the data analysis technique used Partial Least Square (PLS). The result showed that profitability affected the stock price. However, both liquidity and leverage did not affect the stock price. In addition, firm size was able to moderate the effect of profitability on stock price. In contrast, firm size was not able to moderate the effect of liquidity on stock price. On the other hand, firm size was able to moderate the effect of leverage on stock price.

EMOTIONAL VALUE, SOCIAL VALUE, CONNECTEDNESS DAN SATISFACTION TERHADAP REPURCHASE INTENTION PADA MERCHANDISE DAN RILISAN FISIK BAND HARDCORE

Muchammad Ilham Ferdiansyah — 2024-11-30

This research aimed to find out the effect of emotional value, social value, connectedness, and satisfaction on the consumers' repurchasing intentions of merchandise and physical releases of hardcore bands. The research was quantitative. Furthermore, the data collection technique was a non-probability sampling. In line with that, there were 97 respondents as the sample. The instrument in the data collection technique was a questionnaire. The questionnaires were distributed to the respondents. Moreover, the data analysis technique used multiple linear regressions with SPSS (Statistical Product and Service Solution). The result of the classical assumption test showed that there were not any fraud variables. Additionally, the result indicated that both social value and satisfaction had a positive and significant effect on the consumers' repurchasing intention of merchandise and physical releases of hardcore bands. However, emotional value as well as connectedness had a positive but insignificant effect on the consumers' repurchasing intention of merchandise and physical releases of hardcore bands.

Strategi Marketing: Efek Event, Viral, dan Affiliate pada Minat Beli Konsumen di Marketplace SHOPEE

Shita Lusi Wardhani — 2024-11-30

Shopee, Southeast Asia's leading e-commerce platform, has experienced tremendous growth in recent years. This success can be attributed in part to its effective marketing strategy, which has utilized event marketing, viral marketing, and affiliate marketing to drive sales and brand awareness. This research paper provides a comprehensive analysis of Shopee's marketing strategy, examining how the company has successfully used these three channels to engage consumers and achieve its business goals. The data in this study were analyzed using multiple regression analysis with SPSS software. The respondents used in this research were students in Yogyakarta. The analysis results show that event marketing, viral marketing, and affiliate marketing have a positive effect on purchasing interest in the Shopee marketplace.

Keywords: Event Marketing, Viral Marketing, Affiliate Marketing, Purchase Interest, Marketplace

PERAN GENDER DALAM MEMODERASI PENGARUH KEAMANAN TERHADAP MINAT GENERASI MILENIAL MENGGUNAKAN E-MONEY DI YOGYAKARTA

Elisa Ratna Kumalasari — 2024-11-30

The aims of this study is to analyze the role gender to moderate in effect of security on interest using e-money in transactions by the millennial generation. This research was conducted in the province of DIY and respondents' perceptions of the ease and security using e-money for transacting were obtained from questionnaires was distributed in the period from October 4, 2021 to October 31, 2021. This study has involved 102 respondents and data was processed using SPSS to obtain the Macro Hayes model. This study obtained empirical e vidence that the perceptions of ease and security have a positive effect on interest of the millennial generation using e-money in the province of DIY. However, this research found no evidence that gender have moderating effect to perceptions security on interest by the millennial generation in using e-money.

Keywords: Perception of Ease, Perception of Security, Interests, Millennial Generation, Macro Hayes Model.

UNVEILING CONSUMER BEHAVIOR: THE INFLUENCE OF PRICE, VALUE, AND APPEARANCE ON REPURCHASE INTENTIONS WITH A HALAL PERSPECTIVE

Vidyaningrum Dwisetya Vardani — 2024-11-30

This study aims to analyze the influence of Price Perception, Perceived Value, and Appearance Perception on Repurchase Intention, with Halal Perception as a moderating variable among consumers of Mixue Ice Cream & Tea in the Special Region of Yogyakarta. The sample consists of consumers who have purchased Mixue Ice Cream & Tea more than four times, are Muslim, and reside in the Special Region of Yogyakarta. Data collection was conducted using Google Forms to distribute the questionnaires. Data processing and hypothesis testing were performed using SmartPLS 4 software. The hypothesis test results indicate that Price Perception, Perceived Value, and Appearance Perception have a positive and significant effect on Repurchase Intention. The moderation test results show that Halal Perception does not moderate the effect of Price Perception on Repurchase Intention, nor does it moderate the effect of Perceived Value on Repurchase Intention. However, Halal Perception does moderate the effect of Appearance Perception on Repurchase Intention.